Campaign Rejections (A2P 10DLC)

Campaign Rejection refers to the denial of an A2P 10DLC messaging Campaign submission through The Campaign Registry (TCR) by a Direct Connect Aggregator (DCA), due to noncompliance, incomplete information, or use case violations. Campaigns must be approved before messages can be sent over 10-digit long code numbers, and a rejection means your Campaign cannot go live until the issue is resolved and resubmitted.

Why Campaigns Get Rejected

Campaigns can be rejected for a number of reasons—many of which are avoidable with the right guidance and oversight. The most common reasons include:

• Missing or vague Campaign description
• Inaccurate or misleading message flow
• Failure to disclose opt-in methods
• URLs that are broken, shortened, or redirect to unrelated content
• Use cases that violate industry guidelines (e.g., SHAFT content or aggressive lead generation)

It’s worth noting that DCAs are especially strict with content that feels misleading, high-risk, or overly vague.

What Happens When a Campaign Is Rejected?

If your Campaign is rejected, you’ll receive a rejection status within TCR, typically along with a rejection reason or comments for correction. As a CSP, this information is made available to you directly in your portal. If you aren’t a CSP, you have to rely on your API provider to update you on your customers’ Campaign status. 

How to Fix a Rejected Campaign

1. Review the rejection reason
   If the DCA provided notes, read them carefully. Common corrections involve clarifying opt-in language, updating a campaign use case, or replacing problematic URLs.
   
   
2. Make the necessary edits
   Update the campaign’s fields in TCR accordingly—especially the sample messages, description, and message flow.
   
   
3. Resubmit for review
   Once corrected, the campaign can be resubmitted through TCR. Approval times vary, but Telgorithm helps you monitor and expedite the process wherever possible (24-48 hours on average).
   
   
4. Prevent future rejections
   Use clear language, avoid vague or broad campaign descriptions, and ensure all opt-in and message examples are aligned with real user flows.

Telgorithm’s Approach to Preventing Rejections

At Telgorithm, we do more than pass your Campaigns along to the DCAs—we proactively review and guide your submissions to reduce the risk of rejection. Our customers benefit from:

• Pre-submission Campaign guidance
• Real-time visibility into rejection reasons as CSPs
• Direct communication with our support and success teams
• Faster re-approvals with clear feedback

With 10DLC compliance evolving constantly, having an expert CSP partner can make all the difference between a smooth launch and frustrating delays.

Need help getting a Campaign approved or fixing a rejection? Set up a free consultation with our experts today.