Experience Telgorithm's unique RCS offering powered by AI-enabled fallback and patented Smart Queueing for reliability at scale. Get full support navigating new compliance rules, and unlock a new billing structure called Conversational RCS for cost savings.
Rich Messages in RCS Business Messages are similar to an SMS, with the elevated look and feel that RCS brings including the verified senders logo, company name and verification check mark. Rich Messages are text-based and, like SMS, are measured in billing segments rather than a fixed character cap; a longer message simply spans more segments. This type of RCS Business Messaging is best used for one-way notifications like one-time passwords (OTPs), 2FA codes, alerts, text-based appointment reminders or order confirmations. It’s like SMS with the added benefit of RCS verification and branding.Â
‍Telgorithm’s Touch: Reliable deliverability built-in so your customers have peace of mind knowing their message will be delivered. Telgorithm’s RCS Business Messaging features offer proactive device compatibility detection to ensure an RCS message can be received and automatic fallback to the right registered SMS campaign when it cannot. AI-powered fallback reformats the message into a compliant text that stays as close to the RCS experience as possible. Recipients get the message; you never have to worry about the backend.
A Rich Media Message is like the MMS version of RCS Business Messaging. Like Rich Messages, Rich Media Messages also bring all the sophisticated branding capabilities of RCS with the added ability to include media attachments. Senders can include Rich Media such as images, video, supported files, rich cards, swipeable carousels and interactive icons for an interactive, high-engagement, visual experience. This type of RCS Business Messaging is best used for marketing and promotional use cases, interactive notifications and time-sensitive sale offers to drive higher CTRs and conversation rates. The added layer of verification can drive ROI for these types of use cases.Â
‍Telgorithm’s Touch: Rich Media shines in high-volume marketing sends, exactly where our patented Smart Queueing technology comes in to pace traffic within set carrier rate limits so big campaigns and any fallback traffic are delivered reliably. The same proactive detection and AI-powered fallback protect Rich Media Messages too, falling back to SMS automatically.
Conversational RCS Business Messaging, while not a separate message format like Rich or Rich Media, is the newest and most unique billing model of RCS. Conversational RCS includes Rich and Rich Media Messages sent inside one dynamic and interactive two-way conversational session between the customer and business; what changes is how it's priced, not the message itself. It’s billed by a session-based window (24 hrs) during which the business can send unlimited messages back and forth in a conversation to a customer. So the sender is only charged per session as a major cost savings to use cases like conversational customer support, guided chats and feedback and surveys. This is especially unique for businesses leveraging agentic AI to keep conversation flowing without breaking the bank.Â
Telgorithm’s Touch: Conversational RCS is built for agentic AI and two-way support, where session billing keeps costs flat no matter how many messages fly back and forth. AI-powered fallback and Smart Queueing protect this traffic so a session never stalls on rate limits. Conversational sessions that fall back to SMS are billed at standard per-segment rates, not the session rate.
RCS doesn’t reach every device. When it can’t, messages fall back to SMS or MMS.
That’s where most platforms break.
1
Real-time device detection

No manual routing. No guesswork.
2
Automatic message conversion

We use AI to seamlessly adapt RCS messages to SMS.
3
Throughput protection built in

‍Patented Smart Queueing ensures consistent throughput & deliverability, even during fallback.
RCS doesn’t replace SMS. It depends on it.
Below are Telgorithm’s RCS Business Messaging and Conversational RCS billing prices.
Message Type | Message Direction | Per Segment Fee* |
|---|---|---|
| Rich Message | Inbound | $0.008 |
| Rich Message | Outbound | $0.008 |
| Rich Media Message | Inbound | $0.0165 |
| Rich Media Message | Outbound | $0.0165 |
*Prices do not include Carrier pass-through fees.
Message Type | Message Direction | Per 24-Hour Session/Conversation* |
|---|---|---|
| Conversational RCS Business Messaging (inclusive of Rich & Rich Media Messaging) | Bi-directional | $0.072 |
*Once a billable 24-Hour Session/Conversation is triggered, all Rich Message and Rich Media Message traffic exchanged within that 24-hour session will be billed under the Per 24-Hour Session/Conversation Fee. Fee does not include Carrier pass-through fees. Reach out to sales for more information!
Does RCS require registration or approval?
