How Churchteams Turned 10DLC Roadblocks Into Smooth Sailing

Churchteams was no stranger to 10DLC. The company had been offering text messaging even before 10DLC existed, and adopted the framework early—including becoming a Campaign Service Provider (CSP)—successfully registering Campaigns for years without major issues.

That changed in 2024, when carriers rolled out stricter Campaign approval requirements industry-wide. Campaigns that Churchteams resubmitted after addressing every issue cited in a rejection were rejected again, and getting clarity from its provider proved next to impossible—the team could go months without meaningful insight into why a Campaign wasn't approved.

With the industry deadline for shutting off unregistered Campaigns fast approaching, Churchteams needed more than a provider that could file registrations. It needed a partner who understood the 10DLC ecosystem well enough to actually resolve issues when they came up.

Churchteams had crossed paths with Telgorithm years earlier and already knew its reputation for 10DLC expertise. When Campaign approvals reached a breaking point, the team came back for a closer look, and the difference was immediate.

Campaigns began getting approved right away. When a Campaign was rejected, Telgorithm explained exactly why and how to fix it. And when a rejection looked like a carrier mistake, Telgorithm went directly to the DCA to sort it out—turning a process that had been opaque and frustrating into one Churchteams could navigate with confidence.

“Immediately we were able to get Campaigns approved and for the ones that were rejected we would get clear information on why, or if it was a mistake by the DCA, Telgorithm would work with the DCA to help them see that it should have been approved and get the issue resolved.” - Mark Horan

Moving an established messaging operation to a new provider carries its own risks. Churchteams needed to migrate its existing customers and 10DLC Campaigns without disrupting the churches and organizations that rely on its platform every day, all while mapping a new messaging API onto its existing technical infrastructure.

Telgorithm worked closely with Churchteams to evaluate its migration options, providing detailed guidance on the pros and cons of each approach so the team could make informed decisions and avoid potential issues down the road.

On the technical side, Telgorithm’s API mapped closely to Churchteams’ previous provider and other messaging APIs its team was familiar with, making integration straightforward.

When Churchteams identified a few API capabilities it needed during the transition, Telgorithm responded by making enhancements to support those requirements.

“Telgorithm’s API mapped incredibly closely to our existing provider and to the APIs of other providers I have seen, so it made the transition much easier. In the couple of small instances where there was something missing in the API that we really needed, Telgorithm was responsive to our needs and ended up making enhancements to the API, which was tremendous.” - Mark Horan

With the technical integration itself completed seamlessly, Churchteams could focus its attention on successfully moving its messaging operation rather than rebuilding it.

10DLC registration wasn't the only pain point. Message deliverability issues were hard to diagnose through Churchteams' previous provider—messages could be flagged or blocked with little visibility into why, creating extra support work for the team and uncertainty for its customers.

Churchteams was also maintaining its own queueing system to manage messaging traffic, one more piece of infrastructure for its team to keep running. For a company built around responsive customer service, relying on messaging infrastructure that couldn't offer that same responsiveness back created a real disconnect.

Since moving to Telgorithm, Churchteams has seen increased deliverability and far fewer issues with blocked messages.

Telgorithm's patented Smart Queueing also took the queueing burden off Churchteams' plate, leaving one less piece of technical infrastructure for the team to maintain.

That reliability is backed by a support team Mark is quick to credit by name: “Shout out to Kris and his team for the great support, and Dasi and Christian have been AMAZING to work with!”

“The increased deliverability has been a big boost to our team and reduced our support time relating to texting, which has been a blessing to us! Our clients have more confidence in the messages they are sending and that they will be delivered without issue.” - Mark Horan

The 10DLC uncertainty that originally drove Churchteams to switch has stayed resolved, too. New customers are onboarded and registered through Churchteams' automated process without the months of back-and-forth the team once dealt with, one less thing standing between a church and its ability to reach its congregation.

What once consumed months of Churchteams' time has become a largely seamless part of its operation—giving the team more confidence in its messaging infrastructure and more time to focus on the customers relying on it.

“I would absolutely recommend Telgorithm due to their excellent platform/features, top level support, and industry knowledge and expertise relating to 10DLC.” - Mark Horan