A2P 10DLC (Application-to-Person 10-digit Long Code) phone numbers provide businesses a robust platform for SMS and MMS communication with customers across North America. These standard 10-digit numbers, which can feature any U.S. area code, are designed to send both transactional and promotional text messages effectively. The use of local area codes not only ensures compliance with regional regulations but also fosters a more personal connection with recipients, reducing the perception of spam and enhancing customer engagement.
Other names for 10DLC:
- Long Codes
- Local Numbers
1. 10DLC (10-digit Long Codes) are ideal for businesses seeking a cost-effective way to engage with their audience on a personal level. These numbers support high-volume messaging with a local presence, offering enhanced deliverability and lower filtering when registered through The Campaign Registry. From a monthly recurring standpoint, typically 10DLC is a less expensive option than Toll-Free. Also, some providers do not charge for Inbound SMS messages on 10DLC.
2. Toll-Free Numbers provide a national presence and are recognized for customer service and support. They allow for high throughput - typically the same throughput at 10DLC - and are often used for both voice and messaging services, offering a versatile solution for businesses that need a single number for multiple communication needs. Toll free numbers don’t offer locality, requires a verification of compliance to turn up numbers, and users are charged for inbound SMS messages on Toll-Free.
3. Short Codes are 5 to 6-digit numbers designed for high-volume, mass communication. They offer the highest throughput rates and are best suited for large-scale campaigns, such as marketing blasts and alerts. However, they are the most expensive option and require a lengthier setup process.
Each channel serves unique business needs, from local and personal interactions to national coverage and mass messaging campaigns. Choosing the right one depends on your specific requirements for reach, budget, and campaign objectives.
What is the Campaign Registry and What is TCR Registration?
Campaign Service Provider (CSP) Registration: TCR is the reputation authority for A2P 10DLC and works directly with mobile carriers in North America. Before anything else, software vendors should register as a CSP with TCR. This is the initial step that facilitates the management and oversight of 10DLC services.
Brand Registration: Following CSP registration, software vendors must register their customers as brands with TCR, providing essential information about their organization. This step is crucial for identity verification and establishing trust with carriers.
Campaign Creation: With customers registered as brands, software vendors can create specific messaging campaigns. Each campaign must detail the type of messages being sent (e.g., promotional, transactional), and intended use cases. This clarity helps in achieving appropriate throughput and compliance.
What are the costs associated with TCR Registration?
The below fees are invoiced directly by TCR:
| Item | Fee | Fee Occurrence |
|---|---|---|
| CSP Sign Up Fee | $200.00 | One time |
| Low Volume Mixed | $1.50 | Monthly for each campaign |
| Charity | $3.00 | Monthly for each campaign |
| Emergency | $5.00 | Monthly for each campaign |
| Sole Proprietor | $2.00 | Monthly for each campaign |
| Agents & Franchises | $30.00 | Monthly for each campaign |
| All Other Campaigns (Standard and Special) | $10.00 | Monthly for each campaign |
| Brand Registration | $4.00 | One time per brand |
| Standard Vetting | $40.00 | One time per vetting |
| Political Vetting - Email or standard PIN delivery | $64.00 | One time per vetting |
| Political Vetting - Express mail PIN delivery | $91.95 | One time per vetting |
| Failed Standard Vet Appeal | $5.00 | Per appeal |
| Failed Political Vet Appeal | $22.00 | Per appeal |
Navigating A2P 10DLC Registration & Vetting with Aaron Alter
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What are you paying for by registering with TCR?
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Compliance
Your A2P 10DLC traffic must be compliant in order to register with TCR.
Improved deliverability
Running registered traffic results in less filtering and therefore better deliverability, but it’s technically not what you’re paying for.
Higher throughput
What you’re fundamentally paying for with TCR registration is higher throughput or rate limits based on your messaging use case. Registering is the only way to achieve these limits.
Once you’ve registered with TCR to receive higher throughputs/rate limits and better deliverability, you need someone – your messaging API provider, aggregator, or yourself – to be tracking the throughputs you paid for. This is the only way to take advantage of your higher allotted limits.
At Telgorithm, we believe this is the messaging API provider’s responsibility.
Our text messaging APIs have Smart Queueing technology built for managing your A2P 10DLC messaging rate limits, AKA throughputs. If the limit is reached, Smart Queueing simply queues the messages that would otherwise exceed your limit.
Smart Queueing eliminates the risk of dropped or blocked messages that can otherwise cause business disruptions and unnecessary spend. This feature improves message deliverability by ~20% on average, supports on-time delivery, and enables you to scale your messaging offering.
Expedited Campaign Vetting.
Our customers can avoid campaign vetting delays and start sending registered messages faster. We typically achieve Campaign approvals in 48 hours or less.
Our customer, OnlySales, joined Telgorithm and started saving $150,000 per month thanks to faster Campaign approvals for their customers and expert compliance support to help avoid 10DLC rejections.
See how Smart Queueing works
A2P 10DLC registration with The Campaign Registry (TCR) opens you up to the benefits of higher throughput/rate limits, improved deliverability, and lower pass-through fees giving you the best messaging experience for a positive ROI.
At Telgorithm, we streamline the registration process to offer automated registration, expedited Campaign vetting approvals, and automated number provisioning.
Automated Registration
Telgorithm is partnered with TCR for a unique API-based registration, saving customers time & cutting the risk of human errors.
Expedited Campaign Vetting
Due to our trusted relationships with DCAs, you can expect Campaign vetting approvals in 48 hours or less.
Free Automated Number Porting
Migrate existing numbers or purchase new numbers instantly for new Campaigns for immediate turn up.
How to make the most out of your 10DLC messaging:
Need help to avoid 10DLC rejections? Download our free ebook!
Looking for ways to save on SMS? Download our free ebook!
Concerned about migration? Explore our blog to get the facts
Understand how you can boost customer's deliverability
Have Sole Prop customers? Explore how to get them registered properly
Need threaded conversations for a marketing use case? Check out our metadata feature!
Navigating A2P 10DLC Registration & Vetting with Aaron Alter
