Authentication+ is an enhanced Brand verification step introduced by The Campaign Registry (TCR) to strengthen the security of A2P 10DLC messaging. Launched in October 2024, this identity verification layer is designed to reduce fraud and impersonation in the business messaging ecosystem, including threats like smishing, spoofing, and Brand abuse.
In the A2P 10DLC ecosystem, message origin and trust are everything. Without safeguards, bad actors can misrepresent Brands, exploit messaging channels, and put both consumers and businesses at risk. Authentication+ helps protect against that by ensuring that only legitimate, authorized representatives can register a Brand and send messages on its behalf.
This added security step fosters greater trust among brands, messaging providers, and mobile carriers—and helps businesses maintain a strong compliance posture.
When a new Brand is being registered (or an existing brand is updated), Authentication+ may be triggered—especially for publicly traded companies. Here’s how it works:
Currently, Authentication+ is enforced for specific Brand types—particularly public profit entities—but TCR has indicated plans to broaden this requirement across additional Brand categories in the future. Whether required or not, completing Authentication+ when prompted ensures smoother and faster Brand registration.
At Telgorithm, we help our customers navigate all aspects of A2P 10DLC registration—from Brand vetting to Campaign approvals. As a registered Campaign Service Provider (CSP), we monitor evolving TCR requirements like Authentication+ and proactively guide our customers through these new processes.
If your customers register Brands and encounter Authentication+, our team can support by ensuring that you understand what's needed, how to complete the verification, and how to avoid delays.
Contact our team to streamline your A2P 10DLC setup and stay ahead of compliance updates like Authentication+.
