When a messaging API provider registers a business' Brands and Campaigns on The Campaign Registry (TCR) on their behalf, that business is called a Reseller (as opposed to a Campaign Service Provider (CSP)). If registered as a Reseller, your messaging API provider serves as both your Connectivity Partner (CNP) and the CSP of your account.

Resellers are entrenched with their messaging API providers and do not get a pass when it comes to “one-time fees,” having to pay them every time they migrate to another CSP. This includes Brand registration fees, mid-month Campaign activation fees, one-time carrier fees for special use cases, and Brand vetting fees.