Who’s Who in the 10DLC Ecosystem—and How Telgorithm Keeps You Connected

As an ISV offering 10DLC SMS messaging, you’ve likely heard of The Campaign Registry (TCR) and Direct Connect Aggregators (DCAs)—but do you understand how all the major players work together, including your role in it all?

Let’s break down the 10DLC ecosystem—and explain how Telgorithm, as a Connectivity Partner (CNP), empowers you to operate with more visibility, speed, and reliability.

The 10DLC Ecosystem: Who’s Involved?

Here are the key players and what they do:

• The Campaign Registry (TCR): The central database for registering Brands and Campaigns. Every piece of 10DLC messaging must pass through here.
• Campaign Service Providers (CSPs): These are entities, such as ISVs, that register and manage Brands (customers) and Campaigns (messaging use cases) with TCR on behalf of other businesses.
• Connectivity Partner (CNP): CNPs, like Telgorithm, are the technical enablers that bridge CSPs with DCAs. A CNP manages the messaging infrastructure, enabling compliant traffic flow, routing logic, and deliverability across the ecosystem.
• Direct Connect Aggregators (DCAs): These partners (like Sinch, Syniverse, and Infobip) sit between CNPs and mobile carriers. They route the traffic and facilitate Campaign vetting and approvals.
• Mobile Carriers (AT&T, Verizon, T-Mobile): The enforcers of throughput limits, carrier fees, and message filtering based on compliance and volume. 

How Telgorithm Fits In—and Why That Matters

Telgorithm was purpose-built to sit in the center of this ecosystem. We’re not a reseller. We’re not a one-size-fits-all CPaaS platform. We’re a 10DLC-first provider who’s designed for compliance, transparency, and scale.

Here’s how we’re different:

We Only Work with Registered CSPs

Telgorithm exclusively supports registered Campaign Service Providers. Why? Because CSPs own their Brands and Campaigns—and that ownership matters.

If you’re not a CSP and you’re using a provider who registers your traffic under their account, you won’t have control or visibility into:

• Exact vetting times 
• Campaign approval timelines
• DCA rejection reasons

You also won’t be able to easily migrate Campaigns if you ever switch providers. With TCR’s official migration tool, CSPs can seamlessly migrate to a new provider without losing compliance status and having to re-register all Brands and Campaigns—which can cost customer trust. 

We’re Multi-Threaded with 3 Major DCAs

Most CNPs (SMS API providers) rely on just one DCA. If that DCA runs into delays or technical issues, your traffic suffers. Telgorithm is integrated with three major DCAs which gives our customers:

• Built-in redundancy
• Better routing options
• Faster registration timelines and approvals
• Increased deliverability

It’s a smarter infrastructure setup designed to reduce risk and optimize performance—without adding complexity for your team.

We Proactively Manage 10DLC Rate Limits 

One of the key ways Telgorithm supports ISVs in navigating the 10DLC ecosystem is through our advanced Smart Queueing technology.

Unlike traditional messaging providers that blast traffic at inconsistent speeds—often resulting in message failures or carrier filtering—Telgorithm intelligently paces each message based on the specific throughput limits approved for each Campaign. This ensures reliable, compliant delivery without overwhelming carrier systems or triggering unnecessary error codes.

For businesses, that means:

• Higher deliverability
• Fewer dropped messages
• Less manual troubleshooting
• Lower overall messaging costs

By preventing failed or delayed messages (which still incur carrier fees), Smart Queueing helps you avoid wasteful spending and get more value out of every SMS you send—especially during high-volume campaigns or time-sensitive sends.

Bottom Line

The 10DLC ecosystem is complex—but your experience managing it shouldn’t be.

Telgorithm exists to bridge that complexity. With direct connections to the major DCAs and a CSP-only model that prioritizes transparency, we help software providers deliver compliant, high-throughput messaging with confidence. Reach out to learn more and request a custom quote based on your messaging volume.