Why ISVs Still Need Dedicated 10DLC Expertise

In 2026, ISVs are expanding fast—adding new communication channels like RCS, WhatsApp, and AI-driven chat to enrich their platforms and customer experience.

But here’s the reality: while innovation across channels is essential, 10DLC remains the foundation for business messaging in North America. And because of its evolving rules, rising costs, and complex compliance requirements, it’s also the channel where ISVs need the most dedicated expertise.

That’s where Telgorithm comes in.

1. The Channel May Be Mature—But the Rules Aren’t

Unlike new messaging channels still taking shape, 10DLC rules are constantly changing. Carriers update fees annually. The Campaign Registry (TCR) adjusts registration processes. CTIA tightens compliance requirements. Vetting is stricter and more detailed than ever.

Without expertise, ISVs risk rejections, deliverability issues, and rising costs eating into margins.

2. Profitability Depends on Getting 10DLC Right

10DLC is still the most cost-effective channel compared to Short Code and Toll-Free. But carrier fees, Campaign registration, vetting, and admin time add up quickly.

For ISVs managing multiple Brands, the difference between strong deliverability and constant rejections can mean thousands in wasted spend every year.

3. Customers Expect 10DLC to “Just Work”

Your customers don’t care about TCR or carrier throughput—they care about texts reaching their users reliably, without error codes or downtime.

That means ISVs can’t afford to treat 10DLC as a “set it and forget it” channel. It requires continuous innovation, optimization, and expert support.

Why Telgorithm Is the 10DLC Leader

While others in the industry chase “the next new thing,” we’ve kept our focus sharp: make 10DLC profitable, compliant, and reliable for ISVs at scale.

We’ve built our platform around:

• Proactive compliance guidance → 24-hour Campaign approvals, fewer rejections
• Multi-DCA setup → built in redundancy for customers
• Smart Queueing → higher deliverability, zero messages exceeding T-Mobile’s daily limit, thousands saved per month
• Instant Campaign migrations → zero downtime, no re-vets for DCA-approved Campaigns

Yes—we’re exploring new channels, too. But our laser focus on 10DLC is what allows our customers to innovate elsewhere, knowing their North American messaging is in the best hands.

The Bottom Line

ISVs don’t just need access to 10DLC. They need a partner who lives and breathes it—a partner who can keep them ahead of changing rules, protect margins, and safeguard deliverability.

That’s what Telgorithm does, and that’s why 10DLC expertise still matters.

Want to see how? Join our live Q&A Sept. 30.