Back in late 2024, we shared our perspective on RCS (Rich Communication Services)—or as we call it in the A2P world, RBM (Rich Business Messaging). At the time, we noted that while the industry was buzzing with excitement, real-world adoption was still catching up. We also noted that RBM is a key capability of 10DLC messaging, which is our bread and butter. 

You will officially be able to enable your software with RBM via Telgorithm, coming soon! 

What Is RBM?

RBM is the business-grade version of RCS, allowing you to send interactive, media-rich messages to your customers—directly through their native messaging apps. Think images, carousels, suggested replies, branded sender IDs, and more—all while maintaining the security and credibility of verified business messaging.

Why Now?

The ecosystem is catching up. More carriers, devices, and platforms are supporting RBM, and businesses are increasingly looking to elevate their customer experience beyond plain-text SMS. With the foundational infrastructure in place and strong demand building, now is the right time to introduce RBM as part of our messaging suite.

How Telgorithm Does It Differently

Our perspective is that RBM is an addition to 10DLC SMS, which is why we will offer automated backwards and forwards compatibility for RBM and 10DLC. This means our customers will be protected from miss-cues or deliverability errors, ensuring the best possible experience for senders and recipients. 

Ready to Explore RBM? 

Telgorithm remains focused on supporting the full 10DLC ecosystem—and with RBM now part of the mix, we’re even more equipped to help businesses create better messaging experiences. Contact us today to learn more about our upcoming offering!