If your business relies on A2P (Application-to-Person) messaging, it’s important to stay ahead of upcoming industry-wide price changes. Two major updates are coming soon that could impact your communication costs:

1. Verizon Raises Toll-Free SMS Fee

Starting June 1, 2025, Verizon’s $0.003 pass-through fee will increase to $0.004 for every Toll-Free SMS message sent. 

• This per-message charge increase is specifically for Toll-Free SMS outbound traffic.
• If you send high volumes of messages over Toll-Free numbers, you'll want to factor this into your budgeting and strategy moving forward.

While the increase is relatively small per message, at scale, it can add up quickly — making it even more important to monitor your messaging performance and optimize your use cases.

2. TCR (The Campaign Registry) Registration Fee Increases for 10DLC

In addition to changes around Toll-Free SMS, there are several price increases to TCR registration services for 10DLC messaging that will take effect starting August 1, 2025. Here's a breakdown of what’s changing:

• Slight increases across the board for Brand Registrations, Vetting Services, and Appeals.
• A new charge of $12.50 for Authentication Plus Verification, which was previously free.
• These changes reflect increased operational costs at TCR and their third-party vetting providers.

Navigating Changes 

At Telgorithm, we stay ahead of industry changes so you don’t have to. From regulatory updates to fee increases, we help you make sense of what’s happening — and more importantly, what to do about it. Our platform is built for compliance, transparency, and message deliverability, so you can stay focused on growth. Have questions or need help navigating these changes? Reach out for a free consultation — we’re here to support you every step of the way.