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If one message came through clearly during our recent conversation with The Campaign Registry's Lead Product Manager of RCS Onboarding, Saransh Srivastava, it's this:
RCS isn't coming—it's here.
The questions are no longer if businesses should begin preparing for RCS Business Messaging, but how they can do it efficiently and without repeating the growing pains many experienced during the rollout of A2P 10DLC.
During our live discussion, Telgorithm CEO Aaron Alter and Saransh walked through everything from onboarding workflows to compliance, fallback strategies, and where the ecosystem is heading over the next two years.
Here are the biggest takeaways.
One of the biggest misconceptions surrounding RCS is that it's an entirely separate ecosystem.
In reality, much of the foundation already exists.
Brand registration, identity verification, campaign creation, and compliance all build upon many of the processes the messaging industry already uses for A2P 10DLC.
Where RCS differs is that its richer messaging experience introduces additional verification requirements.
Because businesses can now display logos, banners, verified branding, rich cards, suggested replies, and interactive experiences, there's significantly more that must be authenticated before messages are allowed onto the network.
Rather than replacing the existing framework, RCS expands it.
One of the themes repeated throughout the discussion was that additional verification isn't intended to make onboarding harder.
It's intended to make the channel more trustworthy.
Unlike SMS, RCS allows businesses to display branded assets directly inside the conversation.
That means providers must verify:
These additional checks help prevent brand impersonation while giving consumers greater confidence that they're communicating with legitimate businesses.
The end result isn't simply more compliance, it's a dramatically better customer experience.
One misconception about RCS is that it introduces an entirely new messaging ecosystem.
In reality, many of the same participants that software providers already work with in the A2P 10DLC ecosystem remain involved—including Campaign Service Providers (CSPs), connectivity partners (CNPs), direct connect aggregators (DCAs), mobile network operators (MNOs), and verification authorities. The primary addition is Google, which serves as the technology provider for RCS and works alongside carriers to deliver messages.
As the ecosystem evolves, organizations like The Campaign Registry are extending the tools and workflows they've built for 10DLC to help CSPs and brands onboard to RCS more efficiently. Rather than replacing existing participants or serving as an RCS registry, TCR's focus is on streamlining onboarding and reducing friction for providers already operating within the messaging ecosystem.
For providers already familiar with 10DLC, that means many of the concepts, processes, and relationships they'll use for RCS will feel familiar—even as the channel introduces new capabilities and additional verification requirements.
One of the most important operational takeaways involved RCS fallback.
While RCS adoption continues to grow rapidly, not every device is RCS capable, and even compatible devices may not always have an active internet connection.
For that reason, a reliable SMS fallback strategy remains essential.
Successful RCS deployments shouldn't be viewed as replacing SMS.
Instead, businesses should think of RCS and SMS as complementary channels working together to deliver the best possible customer experience.
Organizations that already invested in becoming registered CSPs (Campaign Service Providers) and managing their own brands through TCR have a significant advantage.
Many of the APIs, workflows, statuses, and operational processes already familiar from 10DLC extend naturally into RCS onboarding.
That means providers don't need to start over.
They can build on infrastructure they've already developed while gaining greater visibility and control over future RCS deployments.
Perhaps the strongest recommendation from the discussion came during the closing remarks.
Rather than waiting for onboarding to become "perfect," organizations should begin preparing now.
Verification processes will continue becoming faster, onboarding will continue becoming more streamlined.
But as those improvements arrive, adoption is expected to accelerate significantly—especially among SMBs and mid-market businesses over the next 12–24 months.
Organizations that begin learning and preparing today will be positioned well ahead of those waiting for mass adoption.
RCS represents an exciting evolution in business messaging, but successful deployment requires more than enabling a new channel. As Aaron and Saransh discussed throughout the Q&A, providers should be thinking now about onboarding, verification, fallback, and the operational workflows that will support RCS at scale.
Those same principles shaped the recent launch of Telgorithm's RCS Business Messaging suite, which includes Conversational RCS, AI-powered SMS/MMS fallback, and onboarding support designed to help software platforms bring RCS to market with confidence.
Whether you're beginning to evaluate RCS or preparing to roll it out to your customers, understanding the ecosystem today will make tomorrow's implementation significantly smoother.
Watch the full Q&A to hear Aaron and Saransh's conversation, or connect with the Telgorithm team to learn more about bringing RCS Business Messaging to your platform.
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