Avoid A2P 10DLC Registration and Vetting Delays with Telgorithm

Written by: Aaron Alter

10-digit long code registration, A2P SMS registration

Over the last few weeks, many major A2P text messaging API providers have given their customers a deadline to register all 10-digit long code (10DLC) traffic with The Campaign Registry (TCR) and threatened that unregistered traffic will be blocked by Carriers after the deadline. 

Considering TCR registration has technically been mandatory since its inception in 2021, enforcing registration is a bit past due in our opinion... Registered 10DLC traffic is rewarded with higher throughput rates, improved deliverability, and lower pass-through fees – it’s the best messaging experience for a positive ROI. 

So the issue isn’t TCR registration. It’s that these same providers only support manual registration (meaning their customer has to do it) and manual vetting (on the provider’s side), which is currently requiring 15 days or more to complete. The result has been weeks-long messaging activation delays, lost revenue, and extremely frustrated customers. Overhead up, ROI down.

SOS: Telgorithm's Automated Solutions

If your team is currently in this situation, we feel your pain and we’re here to help. At Telgorithm, we offer automated solutions for the entire SMS & MMS messaging journey to enable our customers to activate their messaging in minutes. Here’s how we do it: 

  • Automated Registration: As early 10DLC adopters, we knew how important it was to make TCR registration as quick and painless as possible, so we partnered with TCR for an API-based registration that saves our customers time, money, and unnecessary overhead. 
  • Automated Number Provisioning: Thanks to our unique and trusted relationships with partners, we enable our customers to start sending messages instantly – even while Campaigns are pending approval on TCR. Zero disruptions, zero frustrations. 
  • 24-48 Hour Campaign Vetting Approval Times: Due to our trusted relationships with Direct Connect Aggregators, our Campaign registration goes through a dedicated path which speeds up overall approval times, a major differentiator with other providers. TCR Campaigns shared to Telgorithm are DCA-vetted and approved within 24-48 hours on average. You can think of it using TSA pre-check at the airport. 

UPDATE (3/28): As we get closer to registration deadlines, the widespread delays on Campaign vetting approvals are heightened due to the increase in requests. Telgorithm is not immune to industry delays, however thanks to our close relationships, we are still able to turn around in days and not weeks. We expect our approval timelines to go back down to an average of 24-48 hours max in the coming weeks.

  • Automated Number Migration and/or Purchasing: Migrate existing phone numbers or purchase new numbers for new Campaigns instantly for immediate turn up.

Alleviating these pains and frustrations is extremely important to us because we’ve been on the other side and know how detrimental activation delays and blockages can be. Our mission is to provide transparency while proactively mitigating challenges like this one to save businesses time and grow revenue. Schedule a demo with one of our 10DLC experts today to learn more.

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